Reflection on Shirky’s speech

Shirky made an important point of social media: “Everybody is able to take it for granted. ” All of those popular social media sites are free, easy to use/share and they gather groups of people.

The biggest difference between media now and media ten years ago is audiences are allowed to give instant command, to re-produce, to spread and to interact with the media now. We are not just passively getting content they provide us, we are even aboe to create our own content and share it with public in a second without spending a cent. The magic of the social web is making it easier and easier to get our stories out to more than our core audiences and allowing us to drawn in potential new listeners like never before.

With social media’s help, storytellers have the power to do things that people in print/TV era can’t do. It creates opportunities for people to get involved. Social media can be used to extend a story and generate a conversation around their work. It can especially help gathering power from community members. It forces marketers to figure out different strategies to create buzz and to reach the market. By using the tool of social media properly, storytellers can eventually form their stories from people’s opinions and be able to fix stories if the audience show any sign of dislike. The audience takes a big role of the story production in the upcoming social media era.

I am excited and curious about the future that will be effected by the communication technoligies. as a marketer, Max Gladwell, from Rob Reed Marketing said “Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop. And they’ll take for granted that they are connected and interconnected with hundreds of millions of people at any given moment.”

Social media is giving storytelling a face-lift and a brand new perspect to looking forward to.